How to Set Realistic Goals with Your Digital Marketing Coach

Setting realistic goals with your digital marketing coach doesn’t have to feel overwhelming. The key is to work together to create SMART goals — that means goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. You want goals that fit your bigger business vision and match where you’re at right now with your marketing efforts. [1, 2, 3]

Here’s how to make that happen:

Step-by-Step Guide:

1. Get Super Clear on What You Want
   Start with the big picture. What’s your business aiming for? Then break it down into specific marketing goals. Instead of saying “I want more website traffic,” aim for something like, “I want to boost traffic by 15% over the next three months.” [1]

2. Make Sure You Can Measure It
   If you can’t track it, you can’t improve it. Define exactly how you’ll measure success — like tracking website visits, conversions, new leads, or social media growth. [4]

3. Keep It Achievable
   Goals should stretch you a little — but they should still be doable based on your time, budget, and resources. No sense setting goals so big they leave you burnt out. [4]

4. Focus on What Really Matters
   Your marketing goals should tie back to your overall business strategy and actually matter to your audience. Skip the trendy stuff that doesn’t move the needle. [5]

5. Set Deadlines
   Give yourself a clear timeline. A goal without a deadline is just a dream. Deadlines keep you moving forward and help you stay accountable. [4]

6. Team Up with Your Coach
   Be open about your goals, your target market, and where you’re struggling. Your coach can help you spot blind spots and suggest strategies you might not have considered. [3]

7. Break It Down
   Big goals can feel intimidating. Break them into smaller, doable steps so you can keep the momentum going without feeling overwhelmed. [6]

8. Check In and Adjust as Needed
   Regular check-ins are crucial. Look at the numbers, see what’s working (and what’s not), and adjust your plan when needed. Flexibility is your friend! [3]

9. Celebrate Your Wins
   Every time you hit a milestone — even a small one — celebrate it! It keeps you motivated and reminds you how far you’ve come. [1]

Heads up: Some content created with Generative AI is experimental and evolving.

Sources:
[1] Mailchimp – Marketing Goals
[2] Marion – Setting Marketing Goals vs Objectives
[3] Iunisov Consulting – Digital Marketing Coaching
[4] Spinach.ai – SMART Goals for Marketing
[5] WX Agency – Setting Digital Marketing Goals
[6] Simply Coach – Goal Setting in Coaching