Hexagram 42: Increase in Business Management

By: James Byrd

I. The Oracle

Hexagram 42 is Yi, or Augmenting. Another variation is Increase. Its lower trigram is Zhen: shake or thunder, representing movement and initiative, while its upper trigram is Xun: wind or penetration, signifying steady influence and strategic expansion.

II. The Judgment

1. Increase. It furthers one to undertake something.
2. It furthers one to cross the great water.

III. The Image

1. Wind and thunder: the image of Increase.
   • Thus, the superior man: if he sees good, he imitates it.
   • If he has faults, he rids himself of them.

IV. Interpretation in Business Management

Hexagram 42 speaks to the principle of growth through active investment—whether in people, processes, or resources. In business management, Increase symbolizes an organization’s ability to recognize and seize opportunities, optimize internal operations, and expand sustainably.

1. Leadership and Strategic Growth

Successful business leaders embrace the wisdom of Hexagram 42 by continuously improving their enterprises. The superior man imitates what is good—this suggests a leader must study best practices, adopt successful strategies, and discard inefficiencies.

Example: A company experiencing stagnation can apply Yi by assessing market trends, adapting to innovations, and refining business models to enhance performance. This aligns with the idea of crossing the great water, a metaphor for taking calculated risks to achieve expansion.

2. Investing in People and Culture

Increase is not merely about financial growth; it extends to organizational culture and workforce development. Employee engagement, training programs, and leadership cultivation all contribute to a thriving enterprise.

Example: A startup scaling its operations may invest in mentorship programs, knowledge-sharing platforms, and incentives for innovation, fostering a culture that drives long-term success.

3. The Power of Adaptation and Improvement

The dual energy of Zhen (thunder) and Xun (wind) represents both swift action and sustained influence. A business that embraces this mindset remains adaptable, willing to change strategies when necessary while maintaining a clear long-term vision.

Example: A retail brand implementing e-commerce solutions to complement physical stores exemplifies Yi—embracing digital transformation to increase market reach while sustaining its core values.

V. Business Modeling Through Hexagram 42

Applying Yi to business management follows a cycle of Observation, Adaptation, and Expansion:

• Observation: Identifying opportunities and recognizing inefficiencies.
• Adaptation: Implementing improvements and refining operations.
• Expansion: Scaling innovations and strengthening the organization’s foundation.

A successful business leader embodies Yi by fostering innovation, maintaining ethical leadership, and ensuring steady progress rather than haphazard expansion. True increase is sustainable and strategic, ensuring long-term prosperity.

VI. Conclusion

Hexagram 42 teaches that growth comes from deliberate action, continuous refinement, and embracing opportunities. Businesses that apply these principles can achieve meaningful success, cultivating both external expansion and internal strength. In The Future: 2027, understanding cyclical patterns and applying wisdom such as that found in Yi will be crucial for navigating the evolving landscape of business and leadership.

Please enjoy the aforementioned with a 15% discount. Use store credit, apply the DEDZ1H60GE3T code to receive store credit. 15% Discount, Regular price, $12.50, The Future: 2027